Capturing the Golden Age of Italian Advertising

Step back into the vibrant world of 20th-century commercial art with this stunning reproduction of the Isolabella Vermouth Bianco poster. Created by the celebrated Italian master, Marcello Dudovich, this piece is an iconic example of Art Deco style meeting persuasive advertising. The bold black background provides a dramatic contrast for the striking golden text (“VERMOUTH BIANCO,” “ISOLABELLA”) and the brilliantly illuminated central figure. Dudovich, known for his elegant and impactful designs, captured the spirit of luxury and pleasure associated with the Isolabella brand.

The Iconography of “High-Life”

The poster features a mysterious yet joyous figure—often interpreted as a modern, playful version of Pierrot or a reveler—clothed in flowing white garments. This figure is caught mid-stride, cheerfully presenting a bottle of Isolabella Vermouth Bianco and a generous bunch of yellow grapes, symbolizing the wine’s origin and refreshing flavor. The prominent inclusion of the slogan “HIGH-LIFE” immediately suggests sophistication, celebration, and premium quality, making this artwork perfect for elevating your home bar, kitchen, or dining room decor. Its elegant simplicity ensures it remains a captivating focal point in any contemporary space.

A Timeless Piece for Collectors

Marcello Dudovich (1878–1962) was one of Italy’s most influential poster artists, defining the advertising aesthetic for decades. This Isolabella print is a must-have for enthusiasts of vintage alcohol advertisements, classic Italian design, or Art Deco history. Bringing this piece home means owning a slice of design heritage that is as crisp and inviting today as it was nearly a century ago. It’s an ideal gift for mixology fans or those who appreciate the intersection of commercial art and cultural history.