Vintage 1928 Diablerets Aperitif Sain Poster | Classic Swiss Alcohol Ad Art Print
Capture the high-flying excitement of this iconic 1928 Swiss advertisement featuring a vibrant red devil promoting Diablerets Aperitif Sain. Vintage Poster Art.
The Artwork
About This Print
The Iconic 1928 Diablerets Aperitif Poster
Step back into the vibrant world of vintage commercial art with this stunning Swiss advertisement for Diablerets Aperitif Sain. Created around 1928, this poster utilizes dramatic and eye-catching imagery to promote the “healthy aperitif” (Apéritif Sain). The central figure is a muscular, winged, smiling red devil—a direct nod to the name “Diablerets,” which translates roughly to “Dwelling of the Devils,” referencing the famous Swiss mountain range.
Art Deco Boldness Meets Alpine Myth
This striking figure, flying high above the clouds and snowy peaks, holds two bottles, dramatically pouring the rich, dark aperitif onto the snow-capped golden letters of the brand name. The poster masterfully combines early Art Deco boldness with traditional Alpine myth. The rich color palette, featuring bright yellow and deep blue contrasting with the fiery red of the devil, makes this piece a true statement item. Whether you are a collector of rare vintage advertising, a lover of Swiss history, or simply looking for an impactful piece of wall art, this print is perfect for bars, kitchens, or sophisticated living spaces, celebrating the golden age of liquor advertising with an unforgettable design.
What You're Getting
Premium Quality, Every Print
Not all posters are created equal. Here's exactly what makes a MerchFuse print different.
Paper Quality
200 GSM Matte Stock
Genuine heavyweight fine art matte paper — noticeably thicker than standard poster stock. Resists curling and feels substantial on the wall.
Ink & Longevity
75-Year Archival Inks
Fade-resistant pigment inks rated for 75+ years of indoor display — the same technology used in professional photography studios and fine art galleries.
Packaging
Rigid Tube Shipping
Every order hand-rolled in tissue paper inside a reinforced protective tube with end-cap cushioning — arrives perfectly flat, crease-free, mint condition, guaranteed.
Before You Order
Find Your Perfect Print Size
All sizes match standard off-the-shelf frames — IKEA, Target, and Amazon frames fit straight away.
All sizes shown to scale — portrait & landscape orientations
After It Arrives
How to Frame & Display Your Print
Four simple steps, tube to wall — no tools, no specialist knowledge.
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Unroll & Let It Relax
Remove from the tube and lay face-down on a clean flat surface for 20–30 minutes. The 200 GSM matte stock self-relaxes — any shipping curl releases without heat or moisture.
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Pick a Standard Frame
Every size matches a standard off-the-shelf frame — IKEA HOVSTA, Target Threshold, Amazon Basics. An 18×24" drops in directly. No trimming, no custom framing.
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Glass Is Optional
Our matte finish eliminates glare, so hanging without glass often shows more detail — particularly deep blacks and shadow gradients. If you prefer glass, use UV-protective acrylic.
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Avoid Direct UV Sunlight
Archival pigment inks are rated for 75+ years indoors. Choose a wall with indirect or diffused natural light for the longest possible display life.
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