Contratto Champagne Vintage Poster, 1922 Leonetto Cappiello Print

At the height of its popularity in 1922, the Contratto beverage company commissioned an illustration that would define the look of Italian sparkling wine for a century. This print showcases a whimsical woman in a flowing brown skirt decorated with golden vine motifs, holding aloft a coupe glass of bubbly that froths over with voluminous white foam. The high-contrast palette of deep blacks, vivid reds, and golden yellows creates a sense of movement as if the figure is dancing under the weight of the celebration.

The piece captures the unbridled optimism of the roaring twenties, turning a commercial product into a symbol of pure, infectious joy. Looking at the composition, one feels the effervescence of the sparkling wine and the theatrical flair characteristic of Italian poster art from the early twentieth century. It evokes an era of grand masquerade balls and sophisticated European lounges where spirits were high, laughter was loud, and elegance was always paramount.

Set beside other art deco advertising posters, it reads as part of a considered group, and it extends naturally toward retro bar wall art. For proportions that suit this piece, our poster size guide is a useful reference.