Contratto Champagne Poster (1922) by Leonetto Cappiello – Vintage Art Print
Capture the exuberance of the Roaring Twenties with Leonetto Cappiello’s iconic 1922 Contratto poster. Features a dancer balancing a giant glass of bubbly.
The Artwork
About This Print
The Iconic Spirit of Contratto: Cappiello’s Masterpiece
Step back into the exuberance of the 1920s with this sensational vintage advertising poster for Contratto, created by the undisputed “Father of Modern Advertising,” Leonetto Cappiello. Dated 1922, this piece is a prime example of Cappiello’s distinctive style—bold figures floating dramatically against a dark background, instantly capturing attention and conveying a feeling of unrestrained joy.
A Toast to Art Deco Elegance
The poster features a stunning, energetic dancer, swathed in flowing red and brown fabrics, balancing an enormous, overflowing coupe glass filled with golden sparkling wine. The dramatic contrast of the bright, effervescent liquid against the deep black background creates an intense visual spectacle that perfectly embodies the luxury and celebration associated with Contratto’s famous Spumante. Contratto, an esteemed Italian winery dating back to 1867, used this powerful imagery to solidify its reputation for quality and sophistication. This poster is not merely an advertisement; it is a significant work of Art Deco graphic design, perfect for collectors, wine enthusiasts, or anyone seeking a statement piece of vintage Italian elegance for their home or bar decor.
What You're Getting
Premium Quality, Every Print
Not all posters are created equal. Here's exactly what makes a MerchFuse print different.
Paper Quality
200 GSM Matte Stock
Genuine heavyweight fine art matte paper — noticeably thicker than standard poster stock. Resists curling and feels substantial on the wall.
Ink & Longevity
75-Year Archival Inks
Fade-resistant pigment inks rated for 75+ years of indoor display — the same technology used in professional photography studios and fine art galleries.
Packaging
Rigid Tube Shipping
Every order hand-rolled in tissue paper inside a reinforced protective tube with end-cap cushioning — arrives perfectly flat, crease-free, mint condition, guaranteed.
Before You Order
Find Your Perfect Print Size
All sizes match standard off-the-shelf frames — IKEA, Target, and Amazon frames fit straight away.
All sizes shown to scale — portrait & landscape orientations
After It Arrives
How to Frame & Display Your Print
Four simple steps, tube to wall — no tools, no specialist knowledge.
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Unroll & Let It Relax
Remove from the tube and lay face-down on a clean flat surface for 20–30 minutes. The 200 GSM matte stock self-relaxes — any shipping curl releases without heat or moisture.
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Pick a Standard Frame
Every size matches a standard off-the-shelf frame — IKEA HOVSTA, Target Threshold, Amazon Basics. An 18×24" drops in directly. No trimming, no custom framing.
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Glass Is Optional
Our matte finish eliminates glare, so hanging without glass often shows more detail — particularly deep blacks and shadow gradients. If you prefer glass, use UV-protective acrylic.
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Avoid Direct UV Sunlight
Archival pigment inks are rated for 75+ years indoors. Choose a wall with indirect or diffused natural light for the longest possible display life.
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