Contratto Vermouth Canelli Poster (1925) – Cappiello Vintage Italian Advertising Art Print
Celebrate the golden age of Italian advertising with this iconic 1925 Contratto Vermouth Bianco and Victor poster by Leonetto Cappiello. Perfect for bar decor.
The Artwork
About This Print
The Masterpiece of Italian Advertising
Step back into the vibrant, elegant roaring twenties with this stunning reproduction of the 1925 Contratto Vermouth poster. Created by the legendary Italian master of poster art, Leonetto Cappiello, this artwork perfectly encapsulates the glamour and joy of the era. Cappiello, often called “the father of modern advertising,” moved away from literal product depictions to focus on dynamic, eye-catching figures
—a technique famously employed here.
A Celebration of Vermouth Bianco & Victor
The poster features a joyous, barefoot woman with flowing red hair and a white, Grecian-style dress, seemingly floating or dancing atop a massive grape leaf. She holds aloft a small glass of the clear liquid and clutches two bottles
—Vermouth Victor and Vermouth Bianco
—demonstrating the dual offerings of the prestigious Contratto brand from Canelli. The rich, bold contrast of the deep cobalt blue background against the verdant green leaf and the woman’s vibrant ensemble creates an unforgettable visual impact, capturing the celebratory spirit of Italian liquor.
Vintage Glamour for Modern Spaces
Whether you are styling a sophisticated home bar, adding vintage charm to a kitchen, or curating a collection of classic Art Deco prints, this Contratto poster is a quintessential piece. It symbolizes the elegance of Italian liquor history and the innovative spirit of early 20th-century graphic design. Bring the effervescent spirit of 1925 home with this timeless piece of advertising history by Cappiello.
What You're Getting
Premium Quality, Every Print
Not all posters are created equal. Here's exactly what makes a MerchFuse print different.
Paper Quality
200 GSM Matte Stock
Genuine heavyweight fine art matte paper — noticeably thicker than standard poster stock. Resists curling and feels substantial on the wall.
Ink & Longevity
75-Year Archival Inks
Fade-resistant pigment inks rated for 75+ years of indoor display — the same technology used in professional photography studios and fine art galleries.
Packaging
Rigid Tube Shipping
Every order hand-rolled in tissue paper inside a reinforced protective tube with end-cap cushioning — arrives perfectly flat, crease-free, mint condition, guaranteed.
Before You Order
Find Your Perfect Print Size
All sizes match standard off-the-shelf frames — IKEA, Target, and Amazon frames fit straight away.
All sizes shown to scale — portrait & landscape orientations
After It Arrives
How to Frame & Display Your Print
Four simple steps, tube to wall — no tools, no specialist knowledge.
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Unroll & Let It Relax
Remove from the tube and lay face-down on a clean flat surface for 20–30 minutes. The 200 GSM matte stock self-relaxes — any shipping curl releases without heat or moisture.
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Pick a Standard Frame
Every size matches a standard off-the-shelf frame — IKEA HOVSTA, Target Threshold, Amazon Basics. An 18×24" drops in directly. No trimming, no custom framing.
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Glass Is Optional
Our matte finish eliminates glare, so hanging without glass often shows more detail — particularly deep blacks and shadow gradients. If you prefer glass, use UV-protective acrylic.
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Avoid Direct UV Sunlight
Archival pigment inks are rated for 75+ years indoors. Choose a wall with indirect or diffused natural light for the longest possible display life.
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