Product description
There is an intoxicating lightness to the way Leonetto Cappiello captured the spirit of Italian celebration in 1925. A woman with vibrant auburn hair and a flowing white gown reclines against the serrated edges of a massive emerald-green leaf, her form suspended against a deep navy blue void. This print serves as a masterclass in early 20th-century commercial design, utilizing bold primary colors and whimsical proportions to draw the eye toward the twin bottles of Vermouth Victor and Bianco.
Cappiello, often called the father of modern advertising, excelled at creating singular, unforgettable characters that embodied the product’s essence. This piece evokes the joyful decadence of the mid-1920s, a period when aperitif culture flourished in the cafes of Canelli. The expression of pure bliss on the subject’s face, combined with the impossible scale of the foliage, creates a dreamlike quality that transcends simple promotion, turning a commercial commission into a piece of enduring graphic history.
Collectors working with art deco advertising posters tend to reach for pieces like this, often alongside retro bar wall art.
Product details
- Product: Contratto Canelli Vermouth 1925 Leonetto Cappiello Vintage Poster
- Formats: Unframed physical print or high-resolution digital file
- Print material: 200 GSM matte paper
- Physical sizes: 8×10, 11×14, 12×18, 16×20, 18×24, 20×30, and 24×36 inches
- Orientation: Portrait
- Dominant palette: Blue, Green
- Suggested placement: Kitchen
- Frame: Not included
Product transparency: This listing is offered by MerchFuse. Physical orders contain an unframed print. Selecting Digital File provides a digital artwork file instead of a shipped product. Screen and print colours can vary slightly because displays and printing processes reproduce colour differently.
MerchFuse curator note
For Contratto Canelli Vermouth 1925 Leonetto Cappiello Vintage Poster, the portrait vintage and botanical vintage advertising poster and blue, green palette create a clear focal point for kitchen displays. Pair it with period advertising or food-and-drink artwork for a characterful collection.
What You’re Getting
Premium Quality, Every Print
MerchFuse prints are designed for collectors and home styling: crisp artwork, archival-feel paper, careful quality checks and secure packaging.
Paper Quality
200 GSM matte stock
Heavyweight fine-art-style matte paper with a smooth, low-glare finish that feels substantial and displays beautifully under frames.
Ink & Longevity
Archival print clarity
Produced with professional print processes for rich color, clean edges and long-lasting indoor display quality.
Packaging
Protected for transit
Each order is packed flat or rolled depending on size, using protective mailers or tubes so the print arrives safely.
Before You Order
Find Your Perfect Print Size
The sizes below are read directly from this product’s live physical variations. Check local frame availability before ordering.
After It Arrives
How to Frame & Display Your Print
A clean tube-to-wall setup: let the print relax, choose a standard frame, then style it as a hero piece or part of a gallery wall.
- Unroll & relaxLay the print face-down on a clean flat surface for 20–30 minutes before framing.
- Pick a standard frameMatch the selected print dimensions to a frame sold in your region; use a mat or custom frame when local standards differ.
- Hang away from moistureAvoid bathrooms, direct sunlight and damp areas for the longest-lasting display.
This print is covered by the same materials, shipping and returns information shown on the product page. Verified buyers can share their experience below.