Capture the Spirit of Vintage French Advertising

Bring the charm and sophistication of mid-century French design into your home with this striking St. Morand Wine Poster. Originally created to promote “Caves S. Morand,” this vibrant advertisement embodies the playful, graphic style characteristic of commercial art from the era. The use of deep navy blue paired with bold yellow gothic script (“S. Morand”) ensures it stands out in any space, offering a genuine slice of historical commercial art.

A Whimsical Monastic Design

The centerpiece of this captivating piece is the wonderfully stylized, cheerful monk. Clad in serene blue robes and featuring a bright, almost citrus-toned face, he is depicted against a cloud-like base, holding a bottle of Sainmoran and a generous glass of rich red wine. The text “buvez sain… buvez” (drink healthy… drink) suggests a wholesome appeal, typical of period attempts to normalize and elevate wine consumption. This piece, often attributed to the artist André Roland, is a valuable addition to any collection of graphic design or vintage advertising memorabilia.

Perfect Decor for Connoisseurs and Collectors

Whether you are a collector of vintage liquor advertisements, a Francophile, or simply looking for unique kitchen or dining room decor, this poster delivers. Its rich color palette and friendly subject matter make it ideal for setting a sophisticated yet inviting tone. Printed on premium matte paper, this high-quality reproduction captures the original intensity of the lithographic colors. Elevate your living space, bar area, or restaurant with this iconic piece celebrating the history of French wine culture.