The Iconic Spirit of Contratto: Cappiello’s Masterpiece

Step back into the exuberance of the 1920s with this sensational vintage advertising poster for Contratto, created by the undisputed “Father of Modern Advertising,” Leonetto Cappiello. Dated 1922, this piece is a prime example of Cappiello’s distinctive style—bold figures floating dramatically against a dark background, instantly capturing attention and conveying a feeling of unrestrained joy.

A Toast to Art Deco Elegance

The poster features a stunning, energetic dancer, swathed in flowing red and brown fabrics, balancing an enormous, overflowing coupe glass filled with golden sparkling wine. The dramatic contrast of the bright, effervescent liquid against the deep black background creates an intense visual spectacle that perfectly embodies the luxury and celebration associated with Contratto’s famous Spumante. Contratto, an esteemed Italian winery dating back to 1867, used this powerful imagery to solidify its reputation for quality and sophistication. This poster is not merely an advertisement; it is a significant work of Art Deco graphic design, perfect for collectors, wine enthusiasts, or anyone seeking a statement piece of vintage Italian elegance for their home or bar decor.