The Iconic 1928 Diablerets Aperitif Poster

Step back into the vibrant world of vintage commercial art with this stunning Swiss advertisement for Diablerets Aperitif Sain. Created around 1928, this poster utilizes dramatic and eye-catching imagery to promote the “healthy aperitif” (Apéritif Sain). The central figure is a muscular, winged, smiling red devil—a direct nod to the name “Diablerets,” which translates roughly to “Dwelling of the Devils,” referencing the famous Swiss mountain range.

Art Deco Boldness Meets Alpine Myth

This striking figure, flying high above the clouds and snowy peaks, holds two bottles, dramatically pouring the rich, dark aperitif onto the snow-capped golden letters of the brand name. The poster masterfully combines early Art Deco boldness with traditional Alpine myth. The rich color palette, featuring bright yellow and deep blue contrasting with the fiery red of the devil, makes this piece a true statement item. Whether you are a collector of rare vintage advertising, a lover of Swiss history, or simply looking for an impactful piece of wall art, this print is perfect for bars, kitchens, or sophisticated living spaces, celebrating the golden age of liquor advertising with an unforgettable design.