The Golden Age of Advertising: Cappiello’s Angelus Liqueur (1907)

Step back into the revolutionary era of poster art with this stunning reproduction of Leonetto Cappiello’s 1907 advertisement for Angelus Liqueur Des Salésiens De Dom Bosco. Cappiello, often dubbed the “Father of Modern Advertising,” moved beyond typical lithographic detail to create bold, dramatic imagery designed to capture attention instantly. This piece is a masterpiece of early 20th-century commercial art, combining the elegance of Art Nouveau with the punch of emerging Art Deco style.

Dramatic Flair and Iconic Imagery

The poster features Cappiello’s signature technique of isolating a vibrant subject against a dark, monochromatic background—in this case, a rich, midnight blue. A luminous golden bell dominates the upper frame, contrasting sharply with the mysterious darkness. Below, a small figure, clad dramatically in flowing red robes, reaches upward, seemingly attempting to draw the very essence (or the liqueur itself) from the bell’s clapper. This dynamic composition and powerful color palette ensure that the poster remains visually arresting over a century later. It serves not just as a piece of vintage alcohol memorabilia, but as a defining example of Italian poster design that shaped modern graphic arts. Bring this theatrical slice of history and luxury into your home or office space.