The Iconic Taste of Aperitivo Rossi

Step back into the golden age of Italian advertising with this stunning reproduction of the “Aperitivo Rossi” poster. Designed by the masterful Jean Droit, this vintage piece promotes the famous liqueur from Martini & Rossi in Turin (Torino). The poster is instantly recognizable, dominated by a huge, delighted anthropomorphic orange, symbolizing the citrus flavor and refreshing experience of the aperitif. Perched precariously yet proudly on the orange’s crown is the distinctive bottle of Rossi, creating a whimsical and memorable visual hook.

Vintage Advertising Masterpiece by Jean Droit

This striking graphic, rooted in the vibrant styles of the 1920s and 1930s Art Deco and early Modernist movements, captures the celebratory spirit of the Italian ‘aperitivo’ tradition. The dark, rich blue background contrasts dramatically with the glowing orange fruit and the deep red liquid inside the bottle, drawing the eye immediately. Jean Droit’s work for Martini & Rossi remains some of the most sought-after vintage commercial art. It is a perfect addition for those who appreciate classic bar cart decor, Italian design history, or high-impact, whimsical graphic design. Bring a slice of classic Turin drinking culture and Art Deco flair to your home or bar space.