A Toast to Vintage French Advertising: Bières Vve J. Petit & Fils

Step back into the Roaring Twenties with this magnificent reproduction of the 1921 Bières Vve J. Petit & Fils advertising poster. This iconic piece exemplifies the transition in early 20th-century French commercial art, featuring a bold, highly graphic style that captures the joy and effervescence of a perfect brew. The design uses a striking color palette of deep navy blue, vibrant red, sunshine yellow, and stark white to create an immediate visual impact.

The Spirit of the Brasserie, 1921

At the center of the artwork, a radiant glass of foaming beer—dated “1921”—commands attention, surrounded by golden rays suggesting celebratory excitement. Above, five stylized, happy faces look down, embodying the universal pleasure of good beer. Below this dynamic scene, the detailed red brick facade of the “Malterie” and “Brasserie” (malt house and brewery) anchors the composition, celebrating the industrial heritage of the brand. This poster is more than just an advertisement; it’s a slice of French history and a superb example of vintage graphic design, perfect for kitchens, bars, or any space needing a touch of early 20th-century cheer.