A Taste of French Retro Charm: S. Morand “Buvez Sain” Poster

Step back into the golden age of European advertising with this striking vintage poster for S. Morand, promoting their “Sainmoran” product. Dominated by a rich, deep blue background, the design centers on a charismatic, orange-faced monk or saint, complete with a halo, who offers both a bottle and a generous glass of red wine from the Caves S. Morand.

André Roland’s Iconic Advertising Art

The poster is a superb example of the simplified, bold graphic style popular in the mid-20th century. The joyful figure and the elegant Gothic font used for the brand name contrast beautifully with the simple, yet powerful, message: “Buvez sain… buvez S. Morand” (Drink healthy… drink S. Morand). Signed by artist André Roland, this piece transcends mere advertising to become collectible art, capturing a specific era of French culture where wine was often associated with health and vitality. This print adds a sophisticated, warm, and highly nostalgic touch to any kitchen, dining area, or bar décor, making it an essential acquisition for collectors of vintage advertising and French memorabilia.