The Masterpiece of Italian Advertising

Step back into the vibrant, elegant roaring twenties with this stunning reproduction of the 1925 Contratto Vermouth poster. Created by the legendary Italian master of poster art, Leonetto Cappiello, this artwork perfectly encapsulates the glamour and joy of the era. Cappiello, often called “the father of modern advertising,” moved away from literal product depictions to focus on dynamic, eye-catching figures
—a technique famously employed here.

A Celebration of Vermouth Bianco & Victor

The poster features a joyous, barefoot woman with flowing red hair and a white, Grecian-style dress, seemingly floating or dancing atop a massive grape leaf. She holds aloft a small glass of the clear liquid and clutches two bottles
—Vermouth Victor and Vermouth Bianco
—demonstrating the dual offerings of the prestigious Contratto brand from Canelli. The rich, bold contrast of the deep cobalt blue background against the verdant green leaf and the woman’s vibrant ensemble creates an unforgettable visual impact, capturing the celebratory spirit of Italian liquor.

Vintage Glamour for Modern Spaces

Whether you are styling a sophisticated home bar, adding vintage charm to a kitchen, or curating a collection of classic Art Deco prints, this Contratto poster is a quintessential piece. It symbolizes the elegance of Italian liquor history and the innovative spirit of early 20th-century graphic design. Bring the effervescent spirit of 1925 home with this timeless piece of advertising history by Cappiello.