Iconic Campari Split-Figure Art by Leonetto Cappiello

Bring the timeless glamour of classic Italian advertising into your home with this magnificent reproduction poster. Originally created around 1921 by the renowned master of modern poster design, Leonetto Cappiello (often credited as “Hoeffiello” on some prints), this artwork is a quintessential example of Art Deco style and vibrant commercial art.

The poster features Cappiello’s famous visual dynamism: a striking figure split dramatically down the middle—one half a joyous red jester covered in white polka dots, the other a stark, ghostly white harlequin. Both figures raise an index finger and hold a bottle, symbolizing the duality and excitement associated with the celebrated Italian aperitif, Campari.

A Masterpiece of Vintage Bar Decor

Set against a deep, vibrant ultramarine blue background, the yellow, arched “CAMPARI” lettering pops, drawing the eye immediately. This dramatic use of color and stark contrast epitomizes Cappiello’s revolutionary approach to advertising, ensuring the product was unforgettable. The red half typically represents the iconic Campari Bitter, while the white half often subtly hints at Campari
’s lighter offerings, such as Cordial Campari.

Whether you are decorating a sophisticated home bar, a vintage-themed kitchen, or seeking a powerful piece of Art history, this poster serves as a bold statement piece. It
’s not just an advertisement; it
’s a piece of Milanese history and a monument to the golden age of graphic design.