A Masterpiece of Italian Art Nouveau

Step back in time with this stunning reproduction of the original 1906 Liquore Strega advertisement. Created by the celebrated poster artist Alberto Chappuis (Stab. Chappuis, Bologna), this work captures the elegance and vibrant energy characteristic of the Italian Stile Liberty era. The design is dominated by the mesmerizing figure of a woman, rendered in an unexpected shade of green with fiery red hair, representing the magical, herbal essence of the liqueur.

The Magic of Strega Liqueur

The name “Strega” means witch, and the poster plays on this theme by presenting a mysterious, ethereal figure. Draped in voluminous, flowing orange fabric against a deep indigo backdrop, the figure holds aloft the iconic golden bottle of the famous digestivo. A white ribbon swirls above her head, bearing the words “Tonico Digestivo,” emphasizing the liqueur’s beneficial properties. This poster is not just an advertisement; it’s a foundational piece of early 20th-century Italian graphic design.

Perfect Vintage Bar Decor

Whether you are a collector of vintage ephemera, a lover of Italian culture, or seeking dramatic flair for your bar, kitchen, or dining room, this Liquore Strega print delivers. The striking color contrast—vivid green and orange against the dark background—makes it a powerful focal point. Celebrate the history of Giuseppe Alberti’s Benevento distillery and decorate your space with a touch of authentic Italian magic and Art Nouveau beauty.