The Master of Vintage Advertising: Leonetto Cappiello

Elevate your space with a legendary piece of commercial history—the Vermouth Bellardi Torino poster, created in 1927 by the master of the genre, Leonetto Cappiello. Known for pioneering the “poster out of the frame” style, Cappiello’s work is characterized by bold, solitary figures bursting with energy against dark, dramatic backgrounds. This piece perfectly exemplifies the transition from Art Nouveau elegance to the dynamic speed and drama of the burgeoning Art Deco movement.

A Rhythmic Celebration of Italian Spirits

This striking advertisement captures a joyful, mythological female figure, draped in sweeping fabrics colored in the white, green, and red of the Italian flag. She is caught mid-motion, clutching a bottle of Bellardi Vermouth, radiating exuberance and vitality. The composition features contrasting colors—the deep navy background, the fiery red fan-like cloak, and the golden yellow text of “BELLARDI TORINO”—ensuring this poster demands attention wherever it is displayed. It is an iconic representation of 1920s glamour and commercial art.

Vintage Flair for Modern Decor

Whether you are designing a sophisticated bar area, revamping a dining room, or adding a touch of vintage cool to your living space, this high-quality reproduction poster delivers unmatched historical charm. It serves not just as a piece of décor, but as a conversation starter, showcasing the power and ingenuity of early 20th-century graphic design. A must-have piece for collectors of vintage advertising, Italian art history, and Art Deco enthusiasts.