Privacy Policy

RaySeven Productions Pvt. Ltd. (“RaySeven”, “MerchFuse”, “we”, “our”, “us”) owns and operates
https://www.merchfuse.com (the “Website”, “Platform”, or “Service”).
This Privacy Policy is a legally binding document explaining how information is collected,
processed, stored, shared, retained, and protected when users access or interact with our
Website in any manner whatsoever.

By accessing, browsing, or using this Website, placing an order, creating an account,
or otherwise engaging with any part of the Service, you expressly acknowledge that you
have read, understood, and agreed to the practices described in this Privacy Policy.
If you do not agree with any portion of this Policy, you must immediately discontinue
use of the Website.

1. Scope and Applicability

This Privacy Policy applies to all visitors, users, customers, vendors, partners,
and any other individuals or entities who access the Website, regardless of whether
they create an account, complete a transaction, or merely browse content.

This Policy governs data collected both online and offline, including but not limited to
information submitted through forms, checkout processes, account creation, customer
support communications, cookies, and analytics technologies.

2. Categories of Information Collected

2.1 Personal Identification Information

We may collect personally identifiable information that you voluntarily provide,
including but not limited to:

• Full legal name
• Email address
• Telephone or mobile number
• Billing and shipping addresses

2.2 Account and Authentication Data

• Username and encrypted password
• Account preferences and settings
• Login timestamps and authentication logs

2.3 Transactional and Order Data

• Products purchased (physical or digital)
• Order history and invoices
• Download access records
• Customer service correspondence

2.4 Technical, Usage, and Device Data

• IP address
• Browser type and version
• Device identifiers
• Operating system information
• Referring URLs and session duration

3. Accounts, Guest Checkout & User Choices

Users may choose to create an account or place orders using guest checkout.
Certain data collection is mandatory to fulfill orders, regardless of account creation.
Failure to provide required information may result in inability to complete transactions.

4. Payments, Billing & Financial Security

All payments on MerchFuse are processed exclusively through secure third-party payment
service providers, including:

• Stripe
• PayPal

5. Purpose and Legal Basis of Processing

We process personal information strictly for legitimate business purposes, including:

• Order processing and fulfillment
• Digital product delivery
• Customer support and dispute resolution
• Marketing communications (where consented)
• Website analytics and performance optimization
• Fraud detection and security enforcement
• Compliance with legal and regulatory obligations

6. Marketing, Notifications & Opt-Out Rights

Users may receive transactional emails, promotional messages, abandoned cart reminders,
and service notifications. Marketing communications are sent only where legally permitted.

You may opt out of marketing emails at any time by using the unsubscribe link included
in such communications. Transactional emails relating to orders or legal obligations
cannot be opted out of.

7. Cookies, Analytics & Tracking Technologies

We use cookies, pixels, and similar technologies to enhance functionality, analyze traffic,
and improve user experience. These may be session-based or persistent cookies.

• Google Analytics
• Google Search Console

Cookie preferences can be managed via the cookie consent banner or browser settings.
Disabling cookies may impact certain Website features.

8. Third-Party Disclosure & Data Sharing

We share limited information strictly on a need-to-know basis with:

• Shipping and logistics partners
• Print-on-demand production partners
• Technical service providers necessary for operations

9. Print-on-Demand, Custom Works & Digital Products

All physical products are created using a print-on-demand model. Custom designs
may be produced based on user-provided inputs. Digital downloads are licensed
for personal use only and are strictly prohibited from commercial redistribution.

10. Returns, Quality Control & Content Sensitivity

Due to the customized nature of our products, returns are accepted only for items
received in a damaged, defective, or incorrect condition. Products altered or not
maintained in original condition are not eligible for return.

11. Age Restriction & Mature Content

This Website is intended for individuals aged 13 years and above. Certain artworks
may include artistic nudity or mature themes. Parental discretion is advised.

12. International Privacy Rights (GDPR & CCPA)

Although MerchFuse operates in India, we voluntarily comply with international
privacy frameworks including GDPR and CCPA. Users may request access, correction,
portability, or deletion of their personal data by contacting us.

13. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes
outlined in this Policy, comply with legal obligations, resolve disputes, and enforce
agreements.

14. Data Security & Risk Disclaimer

We implement administrative, technical, and organizational safeguards to protect data.
However, no system is entirely secure, and we cannot guarantee absolute protection
against unauthorized access or breaches.

15. Policy Amendments

We reserve the right to update or modify this Privacy Policy at any time without prior
notice. Continued use of the Website constitutes acceptance of the revised Policy.

16. Contact Information

For privacy-related inquiries or data requests, contact:

Email: info.merchfuse@gmail.com
Phone: +91-9953156149
Location: New Delhi, India