Alphonse Mucha: Biscuits Lefèvre-Utile 1897 Original Art Nouveau Advertising Poster
What you'll receive
- Made-to-order, museum-grade art print (frame not included unless explicitly stated).
- Printed on premium 200 GSM matte paper for crisp detail and reduced glare.
- Archival-quality inks that resist fading for decades.
- Multiple size options available (choose the size selector above).
- Each print includes a certificate of authenticity.
Print Quality & Materials
Our prints are produced using state-of-the-art giclée printing technology on premium 200 GSM matte paper. This museum-grade paper features a non-reflective surface that minimizes glare and showcases artwork with exceptional clarity. The archival-quality inks are fade-resistant and designed to maintain vibrant colors for decades when properly cared for.
Size Selection Guide
Choose from our range of sizes to perfectly fit your space. For walls above furniture (sofas, beds, consoles), we recommend prints that are approximately 2/3 to 3/4 the width of the furniture piece. Smaller sizes (4×6" to 11×14") work beautifully in gallery walls or intimate spaces, while larger formats (18×24" and above) create stunning focal points.
💡 Pro Tip: For best results, match size to wall width. Above sofa/bed, larger sizes (20×30" or bigger) create a premium, gallery-worthy look.
Verified Customer Reviews
Shipping Information
We print after you order (print-on-demand) to ensure freshness and quality. Typical processing: 3–5 business days. Delivery: 3–15 business days depending on destination. All orders include free worldwide shipping with tracking.
| Region | Processing | Delivery | Total Time |
|---|---|---|---|
| USA | 3–5 days | 2–6 days | 5–11 days |
| Canada | 3–5 days | 5–10 days | 8–15 days |
| UK & Europe | 3–5 days | 5–10 days | 8–15 days |
| Australia & NZ | 3–5 days | 8–15 days | 11–20 days |
| Asia | 3–5 days | 7–15 days | 10–20 days |
| Rest of world | 3–5 days | 10–20 days | 13–25 days |
📦 Packaging Details
Your print will be carefully packaged to ensure it arrives in perfect condition. Smaller prints (up to 12×18") are shipped flat in rigid cardboard mailers with protective backing. Larger prints are rolled and shipped in sturdy triangular tubes with end caps for maximum protection. All packages include "Handle With Care" labels.
🔍 Order Tracking
Once your order ships, you'll receive an email with tracking information. You can monitor your shipment's progress from our facility to your doorstep. Most carriers update tracking every 24 hours. If you have any concerns about your delivery, our customer service team is here to help.
Returns & Replacements
- 30-day return window from delivery date for eligible items.
- Report issues within 48 hours for damaged, defective, or incorrect items (include photos).
- Free replacements for manufacturing defects or shipping damage.
- Full refunds available for eligible returns (original condition required).
- Order cancellation possible before production starts (made-to-order items).
- Return shipping costs covered for defective or incorrect items.
🔄 Return Process
To initiate a return, contact our customer service team at info.merchfuse@gmail.com with your order number and reason for return. We'll provide return instructions and a prepaid shipping label if applicable. Once we receive and inspect your return, we'll process your refund or replacement within 5-7 business days.
Need help? Contact us at info.merchfuse@gmail.com or through our customer support portal.
Frequently Asked Questions
What is the print made of?
How do I receive my digital download?
Can I request custom changes to the design?
Is the frame included?
How is the print packaged?
Do you ship internationally?
Can I cancel my order?
What printing technology do you use?
How long will the print last?
What sizes are available?
Can I request a custom size?
Do colors look the same as on my screen?
What if my print arrives damaged?
Is there a certificate of authenticity?
Can I order samples before buying full size?
Do you offer bulk or wholesale pricing?
What payment methods do you accept?
Can I track my order?
What if I receive the wrong item?
Are your prints environmentally friendly?
How do I choose the right size for my space?
Can I return a print if I don't like it?
Do you offer gift wrapping or gift cards?
What makes your prints "museum-grade"?
Complete Care Guide for Your Art Print
Follow these professional guidelines to ensure your museum-grade print remains vibrant and beautiful for decades.
Unrolling & Handling
Carefully unroll your print on a clean, flat surface. Allow it to relax for 30-60 minutes if it arrived rolled. Always handle by the edges with clean, dry hands. Avoid touching the printed surface to prevent fingerprints or oils from transferring onto the paper.
Placement & Lighting
Place your print away from direct sunlight, heat sources (radiators, fireplaces), and high humidity areas (bathrooms, kitchens). UV rays are the primary cause of fading. North-facing walls receive less direct sun. Use LED lighting or incandescent bulbs rather than fluorescent lights, which emit UV rays.
Framing for Protection
Framing provides the best protection from dust, humidity, and handling. Use acid-free mat boards to prevent yellowing. Choose UV-protective glass or acrylic glazing to block 99% of harmful UV rays. Ensure the frame has proper backing to prevent moisture infiltration. Leave a small gap between the print and glazing for air circulation.
Cleaning & Maintenance
For framed prints, clean the glass with a streak-free glass cleaner and soft cloth. Never spray directly on the glass; spray the cloth instead. For unframed prints, use a soft, dry microfiber cloth or artist's brush to gently remove dust. Never use water, solvents, or cleaning chemicals on the print surface.
Climate Control
Maintain stable temperature (65-75°F / 18-24°C) and moderate humidity (40-60% relative humidity). Extreme fluctuations can cause paper to expand, contract, or warp. Avoid storing prints in attics, basements, or garages where conditions vary dramatically. Use a dehumidifier in humid climates.
Storage Guidelines
If storing unframed prints, keep them flat in acid-free folders or portfolios. Interleave with acid-free tissue paper. Store in a cool, dry, dark place. Never fold prints. For long-term storage, use archival boxes designed for artwork. Check stored prints annually for signs of deterioration.
Hanging Best Practices
Hang prints at eye level (center at 57-60 inches from floor). Use appropriate hanging hardware based on frame weight: picture hooks for lightweight frames, wall anchors or studs for heavier pieces. Ensure the print is level using a spirit level. Keep away from doors that create drafts.
Inspection & Care Routine
Inspect your print every 3-6 months for signs of fading, foxing (brown spots), or environmental damage. Check that the frame backing is secure and moisture barriers intact. Rotate prints occasionally if you have multiple pieces to even out light exposure. Document the condition with photos for insurance purposes.
⚠️ What to Avoid
- Never expose prints to direct sunlight for extended periods
- Don't hang prints in bathrooms or above stoves where moisture and heat accumulate
- Avoid using regular tape or adhesives directly on the print surface
- Don't roll prints with the image facing inward (this can cause cracking)
- Never apply liquids or cleaning products directly to unframed prints
- Avoid extreme temperature changes and humidity fluctuations
🛡️ Professional Framing Tips
Consider professional framing for valuable pieces. Professional framers use:
- Museum-quality mounting: Acid-free materials and reversible techniques
- Conservation glazing: UV-filtering glass or acrylic (99% UV protection)
- Proper matting: Acid-free, lignin-free mats in archival quality
- Sealed backing: Moisture barriers and dust covers
- Appropriate spacers: Prevent print contact with glazing
📊 Expected Lifespan
With proper care, your museum-grade print can last:
- 100+ years when framed with UV-protective glazing and displayed properly
- 50-75 years when framed with regular glass in indirect lighting
- 25-50 years when unframed but stored correctly in darkness
- 10-25 years when displayed unframed in normal room lighting
These estimates assume no direct sunlight exposure and stable environmental conditions. Proper framing dramatically extends longevity.
💡 Remember: Your print is created with archival materials designed to last generations. Taking these simple care steps ensures it remains a cherished piece of art for you and future generations to enjoy.
The Masterpiece of Art Nouveau Advertising
Step back into the elegant world of the Belle Époque with this magnificent reproduction of Alphonse Mucha’s iconic 1897 advertisement for Biscuits Lefèvre-Utile. This piece is not just a poster; it is a definitive example of the Art Nouveau movement, perfectly blending commercial appeal with high art. Mucha transformed everyday advertising into sophisticated, captivating visual statements, making the mundane luxurious.
A Symbol of Fin-de-Siècle Grace
The poster features a stunning, idealized female figure—the classic ‘Mucha Woman’—adorned with fiery red poppies and golden sheaves of wheat, symbolizing the essential ingredients of the famous French biscuits. Her flowing, sinuous hair and the intricate drapery of her gown exemplify the organic, whiplash lines characteristic of the style. She gazes alluringly while holding a small plate of the recognizable LU biscuits, creating a natural, graceful connection between the product and the pastoral bounty. The stylized initials ‘LU’ are subtly incorporated into the design, highlighting the brand’s identity.
Elevate Your Decor with Historical Art
Whether you are a devoted follower of Mucha’s work, a collector of vintage advertising, or simply seeking a focal point for your living room, this print offers timeless beauty and cultural depth. The rich, earthy colors, combined with the luxurious gold accents and intricate swirling patterns typical of Art Nouveau, will bring a touch of Parisian sophistication to any space. Originally created using the demanding process of color lithography, this vibrant artwork captures the romantic spirit and decorative flair of 19th-century European design. Display this piece to celebrate the enduring legacy of a graphic design master.
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