Liquore Strega 1906 Art Nouveau Vintage Poster by Alberto Chappuis
Bring home the mystique of Italian advertising history with the 1906 Liquore Strega poster. Features the iconic green woman and rich Art Nouveau style.
The Artwork
About This Print
A Masterpiece of Italian Art Nouveau
Step back in time with this stunning reproduction of the original 1906 Liquore Strega advertisement. Created by the celebrated poster artist Alberto Chappuis (Stab. Chappuis, Bologna), this work captures the elegance and vibrant energy characteristic of the Italian Stile Liberty era. The design is dominated by the mesmerizing figure of a woman, rendered in an unexpected shade of green with fiery red hair, representing the magical, herbal essence of the liqueur.
The Magic of Strega Liqueur
The name “Strega” means witch, and the poster plays on this theme by presenting a mysterious, ethereal figure. Draped in voluminous, flowing orange fabric against a deep indigo backdrop, the figure holds aloft the iconic golden bottle of the famous digestivo. A white ribbon swirls above her head, bearing the words “Tonico Digestivo,” emphasizing the liqueur’s beneficial properties. This poster is not just an advertisement; it’s a foundational piece of early 20th-century Italian graphic design.
Perfect Vintage Bar Decor
Whether you are a collector of vintage ephemera, a lover of Italian culture, or seeking dramatic flair for your bar, kitchen, or dining room, this Liquore Strega print delivers. The striking color contrast—vivid green and orange against the dark background—makes it a powerful focal point. Celebrate the history of Giuseppe Alberti’s Benevento distillery and decorate your space with a touch of authentic Italian magic and Art Nouveau beauty.
What You're Getting
Premium Quality, Every Print
Not all posters are created equal. Here's exactly what makes a MerchFuse print different.
Paper Quality
200 GSM Matte Stock
Genuine heavyweight fine art matte paper — noticeably thicker than standard poster stock. Resists curling and feels substantial on the wall.
Ink & Longevity
75-Year Archival Inks
Fade-resistant pigment inks rated for 75+ years of indoor display — the same technology used in professional photography studios and fine art galleries.
Packaging
Rigid Tube Shipping
Every order hand-rolled in tissue paper inside a reinforced protective tube with end-cap cushioning — arrives perfectly flat, crease-free, mint condition, guaranteed.
Before You Order
Find Your Perfect Print Size
All sizes match standard off-the-shelf frames — IKEA, Target, and Amazon frames fit straight away.
All sizes shown to scale — portrait & landscape orientations
After It Arrives
How to Frame & Display Your Print
Four simple steps, tube to wall — no tools, no specialist knowledge.
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Unroll & Let It Relax
Remove from the tube and lay face-down on a clean flat surface for 20–30 minutes. The 200 GSM matte stock self-relaxes — any shipping curl releases without heat or moisture.
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Pick a Standard Frame
Every size matches a standard off-the-shelf frame — IKEA HOVSTA, Target Threshold, Amazon Basics. An 18×24" drops in directly. No trimming, no custom framing.
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Glass Is Optional
Our matte finish eliminates glare, so hanging without glass often shows more detail — particularly deep blacks and shadow gradients. If you prefer glass, use UV-protective acrylic.
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Avoid Direct UV Sunlight
Archival pigment inks are rated for 75+ years indoors. Choose a wall with indirect or diffused natural light for the longest possible display life.
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