The Iconic Gancia Bianco Poster by Leonetto Cappiello

Step back into the roaring 1920s with this sensational reproduction of the “Gancia Vermouth Americano Bianco” advertising poster, originally designed in 1921 by the masterful Italian graphic artist, Leonetto Cappiello. Known as the “Father of Modern Advertising,” Cappiello revolutionized poster design by placing vibrant, dynamic figures against stark backgrounds—a technique perfectly exemplified here.

Vibrant Art Deco Energy

This striking image features a high-spirited, almost ethereal woman, dressed in flowing orange fabric, celebrating with arms outstretched, holding aloft two bottles of Gancia’s famous beverages. She is suspended in a dramatic explosion of geometric white and pink stars against a powerful crimson field. The composition captures the joyous energy and celebratory spirit associated with this renowned Italian vermouth and aperitivo, featuring the products Vermouth Bianco and Americano Bianco.

A Masterpiece for Your Bar or Kitchen

The bold colors, dramatic lighting, and signature style make this Gancia poster much more than simple advertisement; it is a celebrated piece of Art Deco history. Perfect for adding a touch of vintage sophistication and Italian flair to any interior, this poster is ideal for home bars, kitchens, dining areas, or a collector’s gallery wall. It’s an essential acquisition for fans of classic aperitifs and early 20th-century European commercial art.