Vintage Leonetto Cappiello Poster – La Fraisette Strawberry Liqueur Art Print (1905)
Display the timeless charm of vintage advertising with Leonetto Cappiello’s 1905 “La Fraisette” poster. Features a joyful woman in a lush strawberry gown.
The Artwork
About This Print
Celebrate the Iconic Artistry of Leonetto Cappiello
Step back into the Belle Époque with this stunning reproduction of Leonetto Cappiello’s “La Fraisette” (The Strawberry) poster. Created around 1905, this advertisement art captures the vivacious spirit of early 20th-century French commercial design. Cappiello, often dubbed the “Father of Modern Advertising,” revolutionized the genre by focusing on memorable, dynamic figures leaping out from stark backgrounds—a technique perfectly exemplified here.
The Joyful Strawberry Woman
The centerpiece of this vibrant piece is a joyful, spirited woman, clad head-to-toe in a dramatic costume made of lush red strawberries and deep green leaves, mirroring the essence of the advertised product: strawberry liqueur. Holding the original bottle aloft, her pose is one of pure, unrestrained delight, emphasized by the dramatic lighting and rich colors set against the elegant black backdrop. The text, “LA FRAISETTE MARQUE UNIQUE” (The Unique Brand), seals the persuasive power of this iconic imagery.
Vintage Charm for Modern Decor
Whether you are a connoisseur of vintage French ephemera or simply seeking a splash of color and historical charm, this poster is an exceptional decor choice. It brings a sophisticated, playful energy to kitchens, dining rooms, or bar areas. Demand the original style and vibrant energy of this timeless piece, a true hallmark of illustrative history.
What You're Getting
Premium Quality, Every Print
Not all posters are created equal. Here's exactly what makes a MerchFuse print different.
Paper Quality
200 GSM Matte Stock
Genuine heavyweight fine art matte paper — noticeably thicker than standard poster stock. Resists curling and feels substantial on the wall.
Ink & Longevity
75-Year Archival Inks
Fade-resistant pigment inks rated for 75+ years of indoor display — the same technology used in professional photography studios and fine art galleries.
Packaging
Rigid Tube Shipping
Every order hand-rolled in tissue paper inside a reinforced protective tube with end-cap cushioning — arrives perfectly flat, crease-free, mint condition, guaranteed.
Before You Order
Find Your Perfect Print Size
All sizes match standard off-the-shelf frames — IKEA, Target, and Amazon frames fit straight away.
All sizes shown to scale — portrait & landscape orientations
After It Arrives
How to Frame & Display Your Print
Four simple steps, tube to wall — no tools, no specialist knowledge.
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Unroll & Let It Relax
Remove from the tube and lay face-down on a clean flat surface for 20–30 minutes. The 200 GSM matte stock self-relaxes — any shipping curl releases without heat or moisture.
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Pick a Standard Frame
Every size matches a standard off-the-shelf frame — IKEA HOVSTA, Target Threshold, Amazon Basics. An 18×24" drops in directly. No trimming, no custom framing.
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Glass Is Optional
Our matte finish eliminates glare, so hanging without glass often shows more detail — particularly deep blacks and shadow gradients. If you prefer glass, use UV-protective acrylic.
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Avoid Direct UV Sunlight
Archival pigment inks are rated for 75+ years indoors. Choose a wall with indirect or diffused natural light for the longest possible display life.
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