The Spirit of the French Apéritif

This striking vintage poster captures the joyous athleticism and convivial spirit of 1930s France. Advertising “Bec-Kina, Apéritif des Sportifs” (Aperitif for Sportsmen), the design features a dynamic, gravity-defying pyramid of three young men—likely soccer or rugby players—dressed in colorful sporting gear. They are shown mid-celebration, triumphantly hoisting a massive bottle of the eponymous drink. This iconic visual, signed by the artist ‘Mich,’ uses bold colors and a stark black background to ensure maximum attention, characteristic of the best commercial art of the era.

A Dynamic Piece of Vintage Advertising History

The poster is a prime example of how French advertisers marketed leisure and refreshment alongside healthy, competitive activity. The composition is highly energetic, emphasizing teamwork and victory, directly associating the Bec-Kina brand (produced by A. Delmas & Fils, Bordeaux) with athletic success and post-game camaraderie. The Art Deco influence is evident in the strong lines and stylized depiction of the figures. Whether you are a lover of vintage sports ephemera, French culture, or classic graphic design, this print adds a sophisticated and energetic touch to any room.

Perfect Decor for the Connoisseur

Bring the nostalgia of Bordeaux’s fine aperitif tradition and the excitement of early 20th-century European sports into your home. The deep black field contrasts beautifully with the warm reds, vibrant greens, and sunny yellows of the uniforms and the label, making this print a dramatic centerpiece. It’s an essential collector’s item for those appreciating the intersection of advertising, sport, and historical artwork.