Celebrate the Iconic Artistry of Leonetto Cappiello

Step back into the Belle Époque with this stunning reproduction of Leonetto Cappiello’s “La Fraisette” (The Strawberry) poster. Created around 1905, this advertisement art captures the vivacious spirit of early 20th-century French commercial design. Cappiello, often dubbed the “Father of Modern Advertising,” revolutionized the genre by focusing on memorable, dynamic figures leaping out from stark backgrounds—a technique perfectly exemplified here.

The Joyful Strawberry Woman

The centerpiece of this vibrant piece is a joyful, spirited woman, clad head-to-toe in a dramatic costume made of lush red strawberries and deep green leaves, mirroring the essence of the advertised product: strawberry liqueur. Holding the original bottle aloft, her pose is one of pure, unrestrained delight, emphasized by the dramatic lighting and rich colors set against the elegant black backdrop. The text, “LA FRAISETTE MARQUE UNIQUE” (The Unique Brand), seals the persuasive power of this iconic imagery.

Vintage Charm for Modern Decor

Whether you are a connoisseur of vintage French ephemera or simply seeking a splash of color and historical charm, this poster is an exceptional decor choice. It brings a sophisticated, playful energy to kitchens, dining rooms, or bar areas. Demand the original style and vibrant energy of this timeless piece, a true hallmark of illustrative history.