Bitter Le Coq Vintage Art Poster (Nizzoli 1930s) | Bold French Beverage Advertisement
Capture the bold energy of 1930s commercial art with the “Bitter Le Coq” poster. Featuring a striking, graphic rooster design by Nizzoli & Maga. Perfect for bar, bistro, or Art Deco decor.
What You will Receive
- Made to order, museum-grade art print. Frame not included unless stated.
- Printed on 200 GSM premium matte paper for crisp detail and zero glare.
- Archival giclée inks that resist fading for decades.
- Multiple size options. Use the selector above.
- Protective packaging: rigid mailer or sturdy tube.
Print Quality
Every print is produced using state-of-the-art giclée technology on heavyweight 200 GSM matte paper. The non-reflective surface eliminates glare while the archival pigment inks deliver rich, accurate colours designed to last a lifetime.
Size Guide
For walls above furniture, choose a print roughly two thirds to three quarters the width of the piece below it. Smaller sizes up to 11x14 inches suit gallery walls. Larger formats of 18x24 inches and above create striking focal points.
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Shipping
Every order is printed on demand. Processing takes 3 to 5 business days, then ships free worldwide with tracking.
| Region | Processing | Delivery | Total |
|---|---|---|---|
| USA | 3 to 5 days | 2 to 6 days | 5 to 11 days |
| Canada | 3 to 5 days | 5 to 10 days | 8 to 15 days |
| UK and Europe | 3 to 5 days | 5 to 10 days | 8 to 15 days |
| Australia and NZ | 3 to 5 days | 8 to 15 days | 11 to 20 days |
| Asia | 3 to 5 days | 7 to 15 days | 10 to 20 days |
| Rest of world | 3 to 5 days | 10 to 20 days | 13 to 25 days |
📦 Packaging
Prints up to 12x18 inches ship flat in rigid cardboard mailers with backing board. Larger prints are rolled in sturdy tubes with protective end caps. Every package includes moisture barriers and Handle With Care labels.
Returns and Replacements
- 30 day return window from delivery. No questions asked.
- Report damage within 48 hours with photos for a free replacement.
- Full refunds for eligible returns in original condition.
- Cancel before production starts for a complete refund.
- Return shipping covered for defective or incorrect items.
Need help? info.merchfuse@gmail.com
How to Care for Your Print
Follow these steps to keep your print looking gallery fresh for decades.
Handling
Allow rolled prints to relax flat for 30 to 60 minutes. Handle by the edges with clean, dry hands and avoid touching the printed surface.
Placement
Avoid direct sunlight, heat sources and high humidity areas. North facing walls receive less UV. Use LED or incandescent lighting instead of fluorescent.
Framing
Use acid free mats and UV protective glass or acrylic for maximum longevity. Leave a small gap between print and glazing for airflow.
Cleaning
Dust framed glass with a soft cloth. Spray the cloth, not the glass. For unframed prints, use a dry microfibre cloth and never apply liquids to the surface.
Climate
Keep temperature at 18 to 24 degrees C and humidity at 40 to 60 percent. Avoid attics, basements and garages where conditions swing widely.
Storage
Store flat in acid free folders, interleaved with tissue paper, in a cool dark place. Never fold. Check stored prints annually.
⚠️ Avoid
- Prolonged direct sunlight or fluorescent lighting.
- Bathrooms, kitchens and areas above heat sources.
- Tape, adhesives or liquids applied directly to the print.
- Rolling with the image facing inward as this can crack the ink layer.
- Extreme or rapid temperature and humidity changes.
📊 Expected Lifespan
- 100+ years when framed with UV protective glazing and indirect light.
- 50 to 75 years when framed with standard glass and indirect light.
- 25 to 50 years when stored correctly in darkness.
Iconic Vintage Advertising: Bitter Le Coq Poster
Step back into the golden age of graphic design with this stunning reproduction of the “Bitter Le Coq” advertisement. Created during the peak of the Art Deco era—likely by the esteemed Italian designer Marcello Nizzoli, along with ‘Maga’—this poster embodies the dynamic, simplified aesthetic that revolutionized commercial art in the 1930s. The inclusion of the company, Auguste Senglet Muttenz, ties this vibrant piece to a specific moment in European beverage marketing history.
A Striking Statement Piece
This design is dominated by the powerful, geometric depiction of the Gallic rooster (Le Coq), utilizing the patriotic colors of red, white, and blue against a stark black background. The sharp, sawtooth pattern defining the rooster’s plumage gives the image a sense of explosive energy, perfectly complementing the bold, yellow, sans-serif typography that announces the product. This print is not just an advertisement; it is a masterclass in visual communication, making it an ideal focal point for kitchens, bars, dining rooms, or contemporary living spaces. It brings a sophisticated, vintage European flair wherever it is displayed. Celebrate the history of design and add a piece of timeless elegance to your collection.











