Iconic Vintage Advertising: Bitter Le Coq Poster

Step back into the golden age of graphic design with this stunning reproduction of the “Bitter Le Coq” advertisement. Created during the peak of the Art Deco era—likely by the esteemed Italian designer Marcello Nizzoli, along with ‘Maga’—this poster embodies the dynamic, simplified aesthetic that revolutionized commercial art in the 1930s. The inclusion of the company, Auguste Senglet Muttenz, ties this vibrant piece to a specific moment in European beverage marketing history.

A Striking Statement Piece

This design is dominated by the powerful, geometric depiction of the Gallic rooster (Le Coq), utilizing the patriotic colors of red, white, and blue against a stark black background. The sharp, sawtooth pattern defining the rooster’s plumage gives the image a sense of explosive energy, perfectly complementing the bold, yellow, sans-serif typography that announces the product. This print is not just an advertisement; it is a masterclass in visual communication, making it an ideal focal point for kitchens, bars, dining rooms, or contemporary living spaces. It brings a sophisticated, vintage European flair wherever it is displayed. Celebrate the history of design and add a piece of timeless elegance to your collection.