Product description
Known as the father of modern advertising, Leonetto Cappiello revolutionized poster design by using single, bold metaphors that could be understood at a glance from a passing carriage. This print features his most famous creation: a diminutive, brightly clad figure effortlessly hoisting a massive wooden cask of brandy.
About French advertising posters
Paris was the birthplace of the modern poster, led by artists such as Jules Chéret. Drinks companies commissioned some of the most famous poster art of the Belle Époque and Art Deco eras. Belle Époque Paris was covered in colourful posters for cabarets, cafés and products.
Styling this French advertising poster
With its blue, yellow and orange palette and vibrant atmosphere, this French advertising poster brings instant personality to a wall. Its tall format suits narrow walls, hallways and the space beside a doorway in a home bar or dining room, with 18×24″ a versatile middle size. Finish this French advertising poster with a black or antique-gold frame: its blue, yellow and orange palette pairs naturally with white walls, navy or denim textiles and pale oak. Build a gallery wall around this French advertising poster: add two or three smaller prints that echo its blue, yellow and orange and keep the gaps to 2–3 inches.
At a glance
- Type: French advertising poster
- Style: French advertising posters, Vintage drink posters
- Colours: blue, yellow and orange
- Mood: vibrant, bold
- Orientation: portrait
- Collections: French Advertising Posters, Vintage Advertising Posters, Vintage Alcohol & Liquor Posters
Formats and sizes
Choose what works for your wall
Available formats and sizes are listed below. Product-specific material details appear only when MerchFuse has reviewed their source.
Physical print
Printed and delivered
Available physical sizes: 8×10″, 11×14″, 12×18″, 16×20″, 18×24″, 20×30″, 24×36″
Digital Download
File delivery; nothing ships
Download access is provided according to the selected digital product and its licence terms.

















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